Communications Timeline


Download a Comprehensive Communication Guide to Prepare for Give More 24!!



Major Milestones

The Give More 24! Team will:

  • Encourage nonprofits to sign up for Give More 24!
  • Network with and recruit local community nonprofit leaders to expand and amplify Give More 24!’s message to nonprofits, donors, and other general supporters

You should:

  • Sign up for Give More 24! and customize your profile
  • Assemble your Give More 24! team and involve them in planning how your Give More 24! campaign will complement your annual fundraising strategy
  • Attend a webinar to learn about Give More 24!, how to promote your Give More 24! campaign, and how to recruit and utilize peer-to-peer fundraisers
  • Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)

The Give More 24! Team will:

  • Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Give More 24!
  • Continue offering trainings to nonprofits participating in Give More 24!, and those interested in the opportunity, on giving day best practices.
  • Develop content for nonprofit’s participating in Give More 24! to use, and for use on #GiveMore24 social media pages, Facebook and Twitter.

You should:

  • Craft your campaign story. How are you celebrating Give More 24!? How will you use the funds raised during Give More 24!? Why should donors give to you on Give More 24!? Watch our Storytelling Training Video to learn more!
  • Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
  • Let your volunteers know you’re participating in Give More 24! and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
  • Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Give More 24! on September 20th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!


The Give More 24! Team will:

  • Provide more resources to local community nonprofit leaders to expand and amplify Give More 24!’s message to nonprofits, donors, and other general supporters
  • Continue promoting Give More 24! to nonprofits across the region

You should:

  • Send out a save the date email and social media post to all of your supporters! Download the Give More 24! “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
  • Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!

The Give More 24! Team will:

  • Heavily promote Give More 24! to all media outlets across the region
  • Finalize partnerships with local businesses to benefit every nonprofit participating in Give More 24!

You should:

  • Post on social media regularly about Give More 24!, using the hashtag #GiveMore24
  • Email your supporters with additional details about Give More 24!. How do they give? Why should they give? When should they give?
  • Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.


The Give More 24! Team will:

  • Heavily promote Give More 24! to all media outlets across the region
  • Provide 24-hour support to all nonprofits and their supporters

You should:

  • Post on social media regularly about Give More 24!, using the hashtag #GiveMore24
  • Email your supporters with updates and how they can help your Give More 24! campaign
  • Thank your supporters in real-time on social media, in emails, or give them a call!
  • Celebrate!

The Give More 24! Team will:

  • Share statistics from Give More 24!, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.

You should:

  • Share the results from your Give More 24! participation and what those results mean.
  • Thank your donors and let them know exactly what their donations mean for your program.
  • Send handwritten notes to your fundraising champions and your Board for their assistance.
  • Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
  • Engage with your donors on GiveGab after Give More 24! by posting volunteer opportunities, fundraising, and hosting events!